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Conversational Marketing

Signal - the race for more privacy centric messaging - signal header

Signal – the race for more privacy centric messaging

By Conversational Marketing, Business Messaging, Live chat Reviews

Have you seen the single app in the top charts on the App Store so basically all platforms and taking the world by storm was over 50 million downloads check your messenger is not for profit profit-centric messaging app that is taking on the likes of WhatsApp and messenger head-on but why are people making the change why now and how can Signal be a benefit to your business let’s break it all down

Like other messaging apps, Signal messaging allows you to message groups, share photos, files, have voice calls, video calls, and have group chats up to 1000 people. A big tech company does not own Signal; instead, it is developed by a non-profit foundation funded by donations. Unlike its competitors, Facebook and WhatsApp Signal aren’t there to try and make money of sharing your data with advertising companies.

Signals look isn’t too different to any of its competitors (it’s quite normal for a chat app) however it’s all under the hood where Signal stands out. The conversations on Signal are encrypted using a protocol designed by Signal is self. This means that not even the Signal owners can monitor the messages you’re sending, which is a big positive. More important than that is the chat logs aren’t put on any servers, they are secured through the secure enclave on your device and chats are end-to-end meaning only the other people you’re talking to can view the messages.

Of course, other messaging apps offer encrypted messaging as an option. But for Signal it’s on by default and provides additional privacy features, including self-destructing messages, and that will automatically be removed after a short period. Again, these privacy features are on by default.

Signal has been around for quite a long time; however, it’s only just reached mainstream acceptance with more than 50 million downloads in the last few months. Encryption is the most significant feature, and that’s why so many people seem to be turning to Signal, because they are concerned about their privacy.

So many more people want to bring the conversations out of Facebook’s spying eyes. At the start of 2020, Apple announced new privacy features in IOS14, making it compulsory for apps to show the way they’re sharing your data, and WhatsApp came to find that it’s privacy measures would be shared with the public.

Signal has been around since 2013. It’s been a long known piece of software with privacy advocates and activists like Edward Snowden endorsing back in 2015 along with Elon Musk and Twitters CEO Jack Dorsey late 2020.

There are some big differences between Signal and Telegram, here’s what you should know to help you determine if Signal or Telegram is better for you.

The things that Telegram and Signal have in common is they both advertise as being private and secure. Big corporation owns neither of the apps. A not-for-profit owns Signal, while a private company owns Telegram. I could see that Signal in the future could have a freemium version of the app, which will give you some plus features for a monthly price subscription. Unfortunately, because a private company owns Telegram, it is more likely to sell ad space.

Both Signal and telegram chat apps come with all the standard features you’d expect of a messaging app: Photos file transfer voice and video calls. They both offer iPhone, iPad and Android apps along with Windows, PC, Mac apps also.

To join, all you need is a phone number for both. There’s no need to give more information than necessary.

Signal has better privacy features than Telegram. in fact, Signal is built from the ground up with privacy in mind. End-to-end encryption is offered for both Signal and Telegram; however, Signal uses it as a default. In contrast, Telegram offers end encryption through a ‘secret chat’ option. The ‘secret chat’ option is only available for one-on-one chats and isn’t provided to group messages, unlike Signal encrypts even group messages.

Signal conversations are stored on the device as default. In Telegram, they’re stored on servers which can be synchronised between devices which is great if you regularly switch from your laptop to your phone for messaging. That’s one of the big difference between the two platforms where the conversation is stored on the device by default and not on servers so if you go to an Android device none of your previous messages will show up.

One of the coolest features that I found is the ability to automatically blur faces in photos that you sent on the group message or just a one-on-one message that is very cool.

Telegram offers many features that Signal can’t; for example, you can have a 200,000 Person group compared to 1,000 on Signal (I don’t know why you’d want this). Imagine how chaotic that group chat would be. The other great thing is that Telegram allows users to transfer files up to 2 GB in size, while Signal when you can only transfer files up to 100MB.

Telegram allows you to also add bots to conversations, which is slightly different from what Signal allows; however, it isn’t available through private encryption. Still, the ability to use bolts to reply to messages is a big plus if you’re looking at offering to go-to information to a client.

Overall the telegram app has a friendlier interface and allows you to add sticker packs and gif animations and customise your backgrounds for conversations. That being said, Signal has announced that these features are being included in later updated to the platform. Will they be a paid add on we will have to wait and see.

Should you use Signal or Telegram?
If you’re if needing privacy for your communications, then you probably want to pick Signal. However, if you need more flexibility, then you should take a look at Telegram. The biggest drawcard for me is that Telegram allows you to sync your messages on all of your devices. More or less, you’ll have to give up full private experience or have less convenience of cloud syncing. An upside of both systems is that they don’t need integration with the big corporations like Facebook and Twitter that ask for your data to create your account.

Both these systems are going to change over time. They will have new features, so it’s worth doing your research and playing with both of them to see which one you prefer for personal or business use. For me, privacy is always crucial. I’ve been using Signal for some time and Telegram, and I do like Signals privacy-focused design. Telegram is excellent, but I feel like it’s not as secure, and maybe that’s why Signal has taken the world by storm is because it is just more secure. The world seems to be more alert of privacy, and maybe less is more.

So how do you get started with Signal? Well, all you need is to download the app on either the App Store on your iPhone or iPad or Google Play for Android. The setup process is quick and straightforward, and all you need is a phone number and access to your contacts of course contacts is optional, but that’s the best way to use Signal. From there, you can start conversations with anyone from your contact list who has an associated signal account.

If you want to start talking to someone who doesn’t have Signal all they have to do is download it and sign up, and you’ll get a notification when that contact signs up for Signal. Alternatively, you can download the Signal desktop app for Windows, Mac or Linux, and from the Signal foundation website. You can sync your messages from the signal app on your phone to your computer however it is optional.

What are your thoughts on Signal? Are you using it is it something that you think you may use? Let us know in the comments below.

As always keep an eye out on our blog because we will be doing a how-to video so you can see how to use Signal in your business workflow.

Hello - the Art of conversation

5 welcome messages that are better than “we are here to help”

By Conversational Marketing, Live Chat Tips, Playbooks

Starting a conversation can be hard for most. In most cases, it’s an ongoing battle within to just engage in a chat, let alone actually talk.

I was terrible at speaking to people.  I was awkward and never knew how to start a conversation with someone (let a lot a woman). I digress, this is not a blog about dating, it’s about starting conversations. More importantly, on Live chat.

How do you start your conversations online? With a “hello”, maybe “guess what” or do you wait for someone to instigate the convo?

Over the course of a few months I learnt that almost 70% of businesses who put live chat on their website never update  the welcome message. They are missing out and won’t see the benefit of live chat.

Today, I want to give you some of tips on instigating a live chat with a visitor on your website and how to get a reply.

I’ve been on countless websites where they do one of two things:

  • They talk too much, or the chat pop up becomes so annoying that you leave the website
  • or, they don’t chat enough and you question if the live chat is even monitored?

There is a fine line but I’m here to help you.

Let’s chat about the common response on live chat. The “We’re online, and here to help” or the “How can I help”. These are common playbook conversation welcomes in most live chat software. There should be changed real quick. Go, get to the page now, then come back here to read the next part. I’ll be here waiting…

Okay, I want to give you 5 great conversation starters that can guarantee some engaging conversations without annoying the heck out of your website visitors. Remember though, it’s not the first question that is the most important question, or the first greeting you give. It’s the one that follows up the response that is more important.

  • The ‘intriguing question’ play
    This play is one of the easiest plays to recommend. To use this play you need to hook the customer in with a question that will make the customer want to talk to you. An example of this is “Did you want to know a secret?”. Everyone wants to know a secret, it’s up to you to tell them something that will continue an engaging conversation.
  • The ‘you can too’ play

         This easy play is also another easy welcome message that you can put in play today!

         Simply introduce your self with you can also statement, for example, “Our customers have                                      trained their dogs to stop barking in 1 day. You can too, want to find out how?”.

  • ‘The Offer they can’t refuse’ play
    Say hello to my little friend…the offer play. This is how you execute this play. “Hey traveller👋, don’t scroll yet! Did you want an easy 25% off your shop? Reply and it’s yours!”
  • Stalker, Stalker
    ha, this one sounds bad but it is a killer play! Most live chat systems allow you to target uses based on how many times they’ve come to your website. Why not welcome them back? The play is easy. “Oh hey you, nice to see you back!”. This feels super personal and can help your visitor interact with you.
  • The best for last is the ‘Google play’
    This play is a bit advanced but you can actually target new visitors to your website that have come from different websites. You can even target users if they used a specific search term to get to your website. This play is relatively easy, here’s an example; “We have the perfect red shoes for any classy woman like yourself! Want me to point you to my personal favourite?”. This play is so, so, so powerful if used well!

Bonus tip: Use all of them with different targeting to give your customers the ultimate welcome every time they come to your website.

That’s some of my favourite welcome playbooks.  Do you have a favourite welcome play that you think should be added to this list? Let us know in the comments below 👇

Still using forms? Here's how you can make them more engaging. - volodymyr hryshchenko V5vqWC9gyEU unsplash scaled

Still using forms? Here’s how you can make them more engaging.

By Conversational Marketing, Forms, Live Chat Tips

For most companies, forms are a huge part of their website experience, whether it is a contact form, a support form or a sales form, we certainly rely on forms to keep our business moving. However, in 2020 are forms still necessary? At Convodojo, we are confident that live chat will replace the need for forms in the near future but at the moment they are still here and taking the leap to formless websites can be a daunting thing to think about.

We want to help our audience create the most engaging experience and set them up for a win.

So in this post, we want to give you 4 ways you can make your forms more engaging, get higher conversions and how to respond to forms in a more conversational way.

Number one – Shorter forms
You may not know it but filling out a form can be a time-consuming task. No one wants to come to a website wanting answers just to complete a time-consuming task. That’s why live chat is so good. Our first point is regarding shorter forms in the number of fields you have to the presentation of a form. When you’re designing your next form I like to think of this quote:

“Ask the right questions if you’re going to find the right answers.” – Vanessa Redgrave

It’s important to ask the right questions to get the best answer possible. A lot of the time your competitors are asking 10s of questions for something they could have asked in a mere few.  Ask yourself; if someone needs support, what do I need to ask them to get the best possible information to support them?

In this same point, I want to point out the importance of multiple page forms. A paged form allows a user to split the information onto separate pages to make a larger form look less intimidating. Check out our form demo here.

Number two – Be more personal with your instructions
Don’t confuse your visitors! It’s simple. Give clear, precise instructions and above all, be personal with visitors. First of all, we’d recommend splitting your form into manageable, bite-size pieces using sections or pages (found in most form software). This way, users can digest the questions easier and aren’t put off by filling in a form. Being relatable is also important to engage your audience. Instead of just providing boring instructions, why not make it more personal. Below you can see a form that asks a user for their name and introduces the form as a person. In this case, Anthony.

Still using forms? Here's how you can make them more engaging. - engaging form demo 1

The form goes on to thank the user for entering their name and gives a fun response saying that their name suits their eyes. It then asks the user to click the continue button if they want to continue.

Still using forms? Here's how you can make them more engaging. - engaging form demo 2

 

This approach feels more human and can keep users more engaged whilst filling in the form.

 

Number three – Give them an option to add contact details

In today’s society, personal data is more important than ever. It’s harder to get a users email address let alone their phone number. You need to be more transparent when asking users for details like these. Do you even need some of these details straight away? In our form demonstration, we use the personal approach to ask the user if they can help us out by providing an email address so we can get onto the problem and provide an outcome.

We always use context when asking for users details. We answer the users’ question “but why do you need it?”.  After a user puts an email in, we tell them that we have sent these details to our account manager Tony who will look over the details you provided and get back to you via email.

 

Number four – Respond Faster

Have you ever waited in line for ages just to get to the front of the queue to find out you’re in the wrong line the whole time? It sucks! I say this because it’s the same as filling in a form. A pet peeve of mine is filling in a form just to be sent to a page that says your form will be looked at in 48 hours.

You should have told me before!

I honestly believe we are all serial “we will get back to this” types. But we live in a world where people want stuff now. My advice is to email them back ( I like to use video) and say hello and that you’re looking through their query and if they can give you 15 – 20 minutes to get back to them. My customers love this, it’s personal and transparent.

Still using forms? Here's how you can make them more engaging. - engaging form demo 3

 

You’ll rarely get an angry email in response.  If you respond as fast as you can and something needs to be escalated, then make the whole conversation more personal by providing them with your office phone number or asking them for more details to contact them.

 

So there are 4 tips on how we recommend setting out your forms. First, shorten your forms, no one wants a convoluted 100 field form to fill out. Your customer didn’t come to your website for tasks. Secondly, be more personal, be fun and remember to be as human as possible. Thirdly, privacy is important, you don’t need all the visitor’s contact information, you’ll have heaps of opportunities to ask for more details further into the conversation. Lastly, respond promptly and be transparent. No-one want’s to be waiting around.

Of course there is so much more to cover on how you can make more engaging forms. We will address some more “how-to’s” in the next few weeks, so stay tuned.

If you enjoyed this post, please feel free to share, comment or strike up a convo with our team.

✌️

Conversational Marketing

What is conversational marketing? 5 assured things your business needs to know.

By Conversational Marketing

5 assured things your business needs to know about conversational marketing

For many years digital marketing and sales techniques had fallen short of the face-to-face approach where consumers entered a store to buy a product. The online culture has shaped consumers who want information faster, need quick answers to their questions and want to engage with your business on their terms. Conventional digital marketing just doesn’t come close to helping these customers.

It’s a scary thought but, online customers want more than only your service or products; they come expecting and already educated on your product. Conversational marketing helps bridge these gaps, and allows people visiting your website to get their information faster, have their questions answered and engage with your business on their terms. Here are seven reasons why your customers are looking for live chat on your website:

It’s Convenient 

Customer experience is more valuable than the products or service you offer. If a customer can’t get the answers or help on a particular product when they need it the most, it gives a bad experience on your brand. Conversational marketing helps not only sell your product or service; it helps sell convenience.

Engagement and opportunity

I want you to imagine walking into a shoe shop. You want to try on new runners, only to find out that you’ll need to fill in your name, email, date of birth, and once more, wait a couple of hours for a response… you’d walk away, right? Your visitors are doing just that on your website…walking out. When you engage with a customer who is hot to buy sooner the opportunity to close is higher.

The ‘now’ mentality

With the likes of Facebook Messenger, WeChat, whats-app and other social messaging services, people have come to expect fast response times when they send a message; this is why website forms are more likely to be abandoned; people don’t want to wait for a response.

You’ve read three reasons why your customer wants live chat, but what about the benefits for your business? Here are some of the best reasons you need live chat on your website now:

Increased conversion rates

Implementing Live-chat on your website can seriously increase the engagement and overall conversion of visitors on your site. Bounce-rates are important to how your website ranks on search engines. Live chat can help lower bounce rates and also help visitors understand the content they are reading on your site.

Increased selling opportunities

Ecommerce businesses are implementing live chat to aid in the selling of their products by incentivising engagement with discounts, for answering questions live.

Improved customer satisfaction

Live chat can increase customer satisfaction because they have a quick, simple way to get the answers to their questions and the support they need, right away.

Nurture your main qualified leads in seconds

Using live chat allows you to qualify leads easily while giving your customer a guided experience throughout the entirety of your marketing and sales funnel.

Create a more effective sales team

Sales are important to any business; live chat gives your sales team the flexibility of providing great customer experience while giving your team the tools that help get customers over the line and create meaningful relationships.

We are still continuing to update this page with awesome information until it’s an amazing guide on conversational marketing. Until then you’ll have to wait until next week